A ten-minute setup

Book Now on Instagram and Facebook.

Your Parlor booking page is already live. Instagram and Facebook just need the URL. Copy it from Settings, paste it once on each profile, and the DMs asking “are you free Thursday?” have somewhere else to go.

Same link you already have — no extra app, no partnership to wait on
Facebook

A real Book Now button on the Page

Facebook Pages can put a Book now button on the profile that opens any website. Point it at Parlor. That is the whole integration.

  1. Switch into the Page

    Open Facebook and switch into your business Page — not your personal profile. A Book Now button lives on the Page, and you need Page access to add one.

  2. Add or edit the action button

    On the Page, open Options (the three dots) and choose Add action button. If a button is already there — Contact us, Call now, anything — choose Edit action button instead. A Page only gets one.

  3. Choose Book now

    Pick Book now from the list. Labels move around in Meta’s UI; you want the button that says Book now, not Shop now or Send message.

  4. Link it to your website, not Facebook’s calendar

    When Facebook asks where the button should go, choose the option that links to a website and paste your Parlor booking URL. Do not set up Facebook’s own scheduling tool — that is a different calendar, and it is not the one your clients should book on.

  5. Save, then tap it from someone else’s phone

    Save. Open the Page on a phone that is not logged in as you, tap Book Now, and confirm it lands on your Parlor booking page — your studio name, your services, a real open slot.

Instagram

The bio is the path that works today

Instagram’s native Book now button only lists Meta’s booking partners. Parlor is not on that list yet, so we do not pretend the picker will show us. The website field on a Business profile takes any URL — including yours.

If Action buttons → Book now appears and offers a custom URL, paste the same Parlor link. Do not reconnect Vagaro, GlossGenius, Booksy, or another leftover partner — that button would send people to the old book.

  1. Use a Business profile

    The account needs to be a professional Business profile, not a personal one and not Creator. If it is still personal: Settings and privacy → Account type and tools → Switch to professional account → Business. It is free.

  2. Paste the booking URL as the website

    On your profile, tap Edit profile. Paste the Parlor booking URL into the Website field — or add it under Links, if that is what this version of Instagram shows. Save. That link is what people tap.

  3. Say so in the bio

    The website field is easy to miss. One line in the bio that points at it — “Book from the link above. No DMs for appointments.” — is what stops the inbox filling up with “are you free Thursday?”

  4. Optional: the same link on a Story

    On a Story, add a Link sticker to the same URL. People who will not open a profile still get a way to book before the Story disappears.

Before you tell anyone

Tap it like a client would

Profiles look different when you are logged in as the owner. The check is a phone that is not yours.

  • Facebook Book Now opens your Parlor page, not a Facebook form and not a “this page isn’t available” screen.
  • Instagram’s website / link opens the same page. The studio name and services are yours.
  • A real slot is for sale. If the page is empty, hours or services still need a pass in Settings before you send traffic.
Questions

Asked while you’re pasting.

Where do I copy my booking link?

Sign in, open Settings, and find Booking link. The live URL is also on the dashboard after setup, under Share your booking link. It always looks like https://app.parloros.com/book?studio=your-studio — your studio’s slug in place of your-studio.

Why doesn’t Parlor show up under Instagram’s Book now button?

Instagram’s Book now action button only lists Meta’s booking partners. Parlor is not on that list yet, so the partner picker will not show us. The website field on a Business profile takes any URL and is the path that works today. If Instagram later adds a custom-URL option under Book now, paste the same Parlor link — never a leftover Vagaro or GlossGenius partner from a previous system.

Can I use a link shortener?

Paste the Parlor URL as it is. Shorteners add a redirect, and in-app browsers on Instagram and Facebook sometimes drop them. The booking URL is already short.

I already have a Contact us or Call now button on Facebook.

A Page only gets one action button. Edit it and switch it to Book now if booking is the thing you want people to do from the profile. Your phone number can still live in the Page’s contact info.

Do I need Meta Business Suite?

No. You can add the Facebook button from the Page itself, and the Instagram link from the Instagram app. Suite is fine if you already work there; it is not a requirement.

What about Google?

You can add the same Parlor URL as the website — or an appointment link — on your Google Business Profile. A native Reserve with Google button is a separate Google partner program, not this walkthrough.

Do my clients need an Instagram account, a Facebook account, or a Parlor account?

They need whatever they already use to see your profile. The booking page itself does not ask them to create an account. They pick a time and, if you take a deposit, pay it.

Still deciding? Tell us about your shop — a human reads it.

The booking page is already in the $79.

Set the studio up in an afternoon, copy the link, paste it twice.

Or just talk to us first.

Name, email, and your shop — we’ll get back to you. No demo, no sales pitch.

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